Lawrence, with likely plenty of editorial assistance from TPT,

 Lawrence, with likely plenty of editorial assistance from TPT,

 pulled off a shrewd PR move by thanking fans for their loyalty to the Jaguars. What people want most from athletes, other than performing well and helping their team win games, is to feel like they connect with fans.

Trevor’s letter conveys that he appreciates the value fan support brings toward winning. It will surely make Jaguars fans feel good about their emotional and financial investment in the team.

My belief is Lawrence saw what a critical component the whole team bonding thing did for the Jaguars’ season, enabling them to dig out of a 4-8 record and nearly reach the AFC Championship game.

In turn, Lawrence is savvy enough to realize his letter to Jacksonville will intensify the fans' connection with the team, which may well encourage them to support the Jaguars with greater fervor in the future.

“This message is another example of Trevor’s strong leadership both on and off the field,” said Jaguars president Mark Lamping via text. “His recognition of our fans and this community is well deserved and I am sure it has been well received by all who love the Jaguars.